Posted On : 26 Days Ago
Marketing to Women - Targeting Female consumersWomen have a purchasing power in the United States that ranges between $5 and $15 Trillion, yes it’s a trillion with a T annually and controls over 60% of all personal wealth in the U.S. For the majority of the brands, women represent the bulk of their customer base. It implores the question, why are so many brands marketing to a female demographic with ineffective, outdated, or failed tactics? Marketing to women in 2021 is not as simple as throwing pink on every product or service where you want their attention. If you are wondering how to target women consumers more meaningfully, begin with understanding them.